About Me
Creative Character. Storyteller. Relationship Builder.
A creative character – with a unique style of design that reflects a passion for typography, modern art, color, texture, architecture and the latest trends in design and technology. A neatnik with a keen eye for detail, connecting the dots between form and function, delivering customer experiences in its simplest form.
Creating emotional connections with a narrative to differentiate, and consumer experiences that deliver on the brand promise. Applying two decades of versatile industry experience, focusing on highlighting the customer value while delivering on the business objective.
Seeing the glass half full, it's not easy to get me worked up over things. Thriving in fast paced environments, building relationships at all levels, ensuring cross-functional communication and alignment of priority business objectives to move as a united front. Delivering a clear vision with a rational POV that breeds confidence, with humility and empathy. Comfortable supporting an anomaly - willing to bend backwards for the team and clients alike, but never at the expense of my principles and values.
Timothy Wilson
Marketing Executive
“ In my experience working with Durriya, as a creative director at OfficeMax, I learned to rely on her creative insight tempered by a strategic rationale. She emerged from her education at Northwestern a stronger, more complete leader, strategist , and creative force. Uniquely, she can additionally always be categorized as a delightful contributor.”
Bob Thacker
Chief Counselor at Counsel
“ I had the privilege of knowing and working with Durriya for five and a half years while I was Senior Vice President of Marketing at OfficeMax. She is without doubt one of the most talented, professional and personable people I have ever known. Durriya moved quickly up the ranks at OfficeMax because she demonstrated remarkable talent and management skills. Durriya is a star in my book. She is truly amazing.”
Mary Casperson
Marketing Strategy, CVS Health
“ Durriya is a rare-find creative individual that speaks business acumen. Her design skills are remarkable and inspiring, but what truly differentiates Durriya is her ability to understand the needs of a business as well as the goals and objectives of projects. Durriya was an absolute pleasure to work with, as she always felt like a collaborative partner who brought her "A-Game" to every meeting. Hopefully our career paths will cross in the future!”
Awards
DESIGN
OF TIMES
Judge
Retail
RACIE RAMA
AWARD
BRAND
Essence
Award
Design of Times, Judge 2012
Path to Purchase Institute
​
Design of Times, Judge 2014
Path to Purchase Institute
​
Racie RAMA Award, Bronze
OfficeMax Directmail
Maxperks for Teachers Welcome Kit
​
Racie RAMA Award, Gold
OfficeMax MultiMedia Campaign
Back to School Penny
Racie RAMA Award, Silver
OfficeMax Integrated Media
Back to Basics Seasonal Campaign
Back to Basics Packaging
​
Racie RAMA Award, Silver
OfficeMax Website Experience
ElfYourself
​
Hermes Creative, Gold
OfficeMax Personas
Impress Branding Posters
​