Durriya Gunja
Creating iconic retail experiences through design leadership, seasonal storytelling, trend intelligence and the orchestration of large-scale creative + production organizations.
ABOUT DURRIYA
I’m a multi-disciplinary creative leader with 15+ years shaping brand expression across national retail, entertainment, and consumer environments. My work spans seasonal retail storytelling, in-store visual merchandising systems, large production organizations, trend intelligence, fashion-driven creative direction, and the transformation of in-house creative studios.
I bring a blend of strategic leadership, aesthetic fluency, and operational mastery — connecting design, merchandising, production, and marketing to deliver seamless brand experiences.
01.
OFFICEMAX
National Seasonal Retail System
ROLE
Director, Global Brand
Strategy & Creative
IMPACT
Shaped seasonal creative expression
HIGHLIGHTS
Owned seasonal creative system across 900+ stores
Directed VM, signage, floor sets, stanchions & POS
Weekly FSI (print + digital), TV/OLV storytelling
+15% brand recognition, 7%→25% margin lift
02.
OFFICEMAX
Creative + Production Org Leadership (150+)
SCOPE
Creative, VM, Production, Photography Studios
HIGHLIGHTS
12-month planning system for seasonal execution
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DAM + asset lifecycle system
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Improved throughput and consistency
03.
REDBOX REBRAND
+40,000 Kiosk Rollout
ROLE
VP, Brand & Creative Marketing
HIGHLIGHTS
Complete identity refresh
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Motion + Component systems
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400+ campaigns / year
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62% engagement lift
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Trend aligned storytelling
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04.
TAG
40-Person Studio Transformation
OUTCOME
80% vendor spend reduction
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AI-enabled creative workflow
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Unified identity + motion system