Durriya Kisat Gunja
VP Brand, Marketing & Creative |
B2B • B2C • DTC
In B2B technology and SaaS, brand is what keeps a senior executive engaged through a long sales cycle and tips the final decision your way. In regulated industries, it's the difference between a client who trusts the system and one who walks away. In entertainment, it's the reason someone stays when the competition is one click away. In retail, it lives on a shelf, in a physical or virtual store, and in the moment a product earns loyalty.
Brand is the connective tissue across all of it.
In business, brand is not a layer — it is experienced.
I build brands by defining emotional intent first, then designing every system around it.
B2B Sales & Demand Generation
If your sales team needs pitch material and campaigns that moves senior stakeholders to action — even when the path to yes is long — I can help you build the narrative, the tools, and the presence to make that happen.
I've built creative work that directly closed business — 23 wins from 27 enterprise pitches, and a trade show presence at CDK Global that drove record client appointments and lifted sales conversions by 20%. I've worked alongside sales teams navigating long conversion cycles and senior executive decision-makers, building the brand narrative, pitch materials, and demand generation campaigns that keep prospects engaged from first impression through final close. I treat brand as a revenue tool, not just a reputation one, and I build with that accountability in mind.
Regulated High-Trust Industries
If you're navigating compliance constraints while still trying to build a brand people genuinely connect with, I understand both sides of that tension — and how to resolve it creatively.
At WellNow, I led the brand and communications strategy inside a heavily regulated environment where patient trust was everything. I consolidated a fragmented communications infrastructure, implemented consent and segmentation systems that met compliance standards, and increased digital opt-ins from 10% to 45%. I've learned that in high-trust industries, clarity and consistency aren't just brand values — they're patient outcomes.
Entertainment & Digital Ecosystem
If your business is in the middle of a transformation — or about to enter one — I can help you build the creative foundation that keeps your audience with you through it.
I built the in-house creative studio at Redbox from scratch and helped navigate the brand through one of the most disruptive transitions in entertainment — from physical to fully digital. I led the campaigns, the loyalty program, the partnerships, and the production infrastructure that positioned the company for its IPO and eventual acquisition. I know how to keep a brand coherent when everything around it is changing fast.
Retail Experience & Product Brand Transformation
If you're looking to elevate how your brand shows up at retail — or unlock more value from the products you already have — I know how to build the strategy and the creative to get there.
I've led brand repositioning at enterprise scale — building teams, launching private label product lines, and designing retail concepts that changed how customers experienced a brand in person. At OfficeMax, I took private brand margins from 7% to 25% and helped earn 30+ industry awards along the way. I understand how to make a brand mean something across every shelf, screen, and storefront it occupies.
TRANSFORMATIVE case studies
TAG Healthcare Expereience
THE ASPEN GROUP
CRM, Communication, clinic signage, digital, in-location storytelling >>
People remember how we make them feel
The brands I build are designed around this truth — from the first touchpoint to the last.
What's next starts here
Get in touch at durriyagunja@gmail.com