DURRIYA
KISAT GUNJA
BRAND & CREATIVE LEADER + DESIGNER, WRITER, BUILDER
I've been dressing people for moments that matter since I was ten.
For twenty years I did it for brands.
OfficeMax, Redbox, CDK, TAG. Design, words, and moving image, led at once, and still made by hand.
THE SHORT VERSION
I started with the dress.
I was ten the first time I made something I wore to a wedding. I didn't have a word for what I felt. I have one now, and it's the only feeling I've tried to create since, for anyone, for any brand: people have to see themselves in it, or it's just fabric.
Then I spent twenty years learning how brands earn their place in people's moments. Elves, movies, and emergency rooms in between. Now I'm back where I started, with everything I picked up on the way.
7% 25%
private-label margin on ten premium brands I launched
1 15+
in-house studio built from a single seat
40
people, five brands, one creative standard
IPO+SALE
brand led through both
SELECTED WORK
Owned the brand enterprise-wide. Ten premium brands, 7% to 25% margin, and the holiday bet that became ElfYourself.
Hired to reposition a kiosk brand as an entertainment ecosystem. TV, streaming, originals, a bowl game on FOX.
Put the creatives inside the brands. Seven brands, 40 people, one standard, 30 fewer contractors.
A turnaround. Three names to one voice across the whole patient journey. Opt-ins 10% to 45%.
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A $2B brand from zero, then built as a room at the biggest auto show in Las Vegas.
The stylist that knows your city and the closet you already own. Built, written, and branded by me. In beta.
HOW I WORK
design.
I came up as a designer and I still set the visual standard by making things, not just approving them.
words.
I write the first headline when the room is stuck and rewrite the brief when it's wrong.
moving image.
National TV, streaming, a bowl game on FOX. Programming is the same craft on a different clock.
WHAT LEADERS SAY
BOB THACKER
SVP Marketing, OfficeMax